Eden loves creating delicious and simple plant-based recipes. She loves to show how easy and fun vegan living can be and hopes to inspire more people to have some fun in the kitchen and eat more plants.
Hi there! We’re Olga and Alex, the founders of Pure and Pimp My Salad brands. Originally from Russia, we travelled the world, and eventually fell in love with Australia. After settling in our new home country, we noticed it was difficult to find healthy snack foods that actually tasted good.
So we began dreaming up recipes to make healthy, natural foods as delicious as they are nutritious. We believe that pure, whole foods, sourced from clean sustainable farms keep us healthy and full of energy. Now, having traded our careers in medical biology (Olga) and software design (Alex) for the adventure of growing Pure Fields, we’re devoted to helping people live healthy, joyful lives — by making eating well effortless.
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